PRODUCT THINKING. DESIGN SENSIBILITY. HANDS-ON DEVELOPMENT.

Strategy is nothing
without execution.
I do both.

I'm Lou. I've spent 20+ years figuring out what to build, how it should work, and how to bring it to life. Along the way, I've worked as a product manager, designer, and developer.

Product strategy Experience design Hands-on development
Let’s connect

Selected Work

ZenGuide learner dashboard with training, progress, and activity

Proofpoint

Building better security habits.

Leading ZenGuide’s learner experience from Early Access feedback to transparent rewards and a rollout reaching over 90% of customers.

View project

20+ years
making technology.

One career, three accumulated disciplinesProduct is the original focus. Development branches from Product and becomes the main focus during Build. Design later branches independently from the Product trunk and becomes the main focus; Development remains active. Today, Product leads again, with Design and Development continuing alongside it. Line weight indicates emphasis, not a measured quantity. Company logos mark the career stages: Sonicbids at Early product; NPR and Red Bull at Product; Record Clerk at Build; Crown Castle spans Build and Design; Proofpoint at Today.01Early product02Product03Build04Design05TodayProductDevelopmentDesign
  1. 01Customer + product

    Start with people.

  2. 02Product leadership

    Figure out what matters.

  3. 03Hands-on development

    Get hands-on.

  4. 04Product design

    Make it work for people.

  5. 05Connected disciplines

    Bring it all together.

    Product strategy grounded in years of design and engineering experience.

Band photograph from Lou’s music portfolio
Lou Paniccia / On drums

Same curiosity. Different instrument.

There’s music
in the mix.

When I'm not making software, I'm usually making noise. I've spent years playing drums, recording music, and collaborating with some incredibly talented people.

  1. ParksSweater Weather
  2. Good Ship GibraltarMusical Chairs
  3. OranjulyHer Camera
Explore the music

Have something in mind?

Let’s make
something useful.

A product challenge, a new role,
or a good conversation.

Get in touch